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For many that means that SMS is "dead". But marketing experts believe that they have simply been transformed and today they are a perfect channel for brands to communicate with consumers This is the era in which SMS marketing has been (re)born! What is SMS marketing Its name gives a perfect clue about what it is it is the application of marketing strategies using SMS ( Short Message Service ) or text message as a communication channel. The truth is it is not something new because at the time when brands like Nokia Motorola and Siemens dominated the cell phone market surely we all received messages inviting us to participate in interactive games download music or the like.

Technically that's SMS marketing. However this technique or methodology has been transformed to fit the modern times of omnichannel and smartphones. Today it is not related to "cold contact" but to a way of communicating with leads or customers . While before it was seen as a strategy for large companies today it is a tool for SMEs and entrepreneurs . In fact many brands that only sell online apply it to strengthen their relationship with customers even when they are not using the internet. Why do I need to do Belgium Phone Number SMS marketing This rebirth of SMS marketing would not be such a thing if its application did not bring really interesting benefits. Here are the reasons to contact your customers and leads and through text messages: Because your messages will be read It is one thing for consumers to receive your messages and quite another for them to open them.



The good news is that SMS has the best open rate . If you apply conventional digital marketing strategies you surely know that increasing your opening rate is an arduous task since the emails of almost all consumers are saturated with messages with the same purpose as yours. Even social networks have lost some effectiveness Instagram stories are increasingly used for commercial purposes which makes the fight for customer attention difficult. But SMS are different according to figures from Ez Texting they have a 90% open rate . The most impressive thing is that most of them are opened within 3 minutes of being received. This is in stark contrast to email marketing which experts and most enthusiastic services give an open rate of just 25%. And that's not all because according to Franchise Help the response rate of SMS marketing is 295% higher than that of phone calls. So you want two-way communication with your customers text messaging is one channel you want to consider.

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