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Las Vegas believes that everyone wins when government employees amplify factual information on their own social platforms. Because unlike many businesses in the private sector, government organizations are unique in the fact that they measure success based on citizen engagement vs. ROI. “We want to see our likes, comments and shares go up,” said Jennifer Davies. “That means people are interested in what we’re doing and they’re talking to us–which is always our number one priority.” By sharing content with their personal communities, government employees are supporting the communications team’s goals and helping the city reach a larger audience.

Cutting the Red Tape When the public thinks of government, the impression is often of bureaucratic red tape and antiquated processes–basically everything social media isn’t. But that doesn’t mean that managing multiple social platforms Indonesia Phone Number List corresponding strategies and best practices doesn’t come without its own set of challenges. The City of Las Vegas’ communications team uses a social media management tool to streamline processes and deliver real-time content to its followers during City Council meetings. A single feed aggregates inbound messages across all of the city’s social platforms and enables the team to respond to constituent comments and questions as feedback comes in.

The team is also able to share live updates from City Council and group them together on Twitter using the hashtag. The city can attest to the fact that when you cut the red tape, your constituents are more eager to pay attention and take action. In 2016 Las Vegas increased Twitter engagement by 23% and saw a 26% rise in organic impressions on the platform. The City of Las Vegas Twitter Profiles Report Propelling a Community Forward The City of Las Vegas is constantly reinventing itself through infrastructure projects and cultural initiatives. One of the city’s recent redevelopment initiatives is focused on bringing new businesses to downtown and boosting time and spend in the area.

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[Ryan Veum]

The people can tap into what we have coming down, because they have a system. They have a system that is going to tell them when their energy is low, and when their energy is high. And they are aware of it. You can Get the facts for best systems. They know their emotions, they know how they feel at different times of the day and they know how to change it by doing something different. The systems in place can help them create their own reality. The systems in place can allow them to change their lives.

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